A funky cocktail brand who embrace a fun and fearless attitude. The target audience is women aged 18-30. The packaging features quirky illustrations and vibrant colours that pop off the shelf, instantly drawing attention to the brand, which reflects their fun and edgy vibe. The social media and taglines have been designed to attract the target audience and become the go-to choice for young women seeking vibrant and unique cocktails that perfectly embody their bold and exciting lifestyle.